A family-owned business since its inception in 1922, we’re known in the global hair industry for our passion for all things hair - from professional ranges to regular care routines and styling. But what makes us so different? Well, we believe in innovative products that are backed by scientific formulations, and proven results. Keune swears by the idea of personalized hair care that caters to diverse hair types and hair concerns.
At Keune, excellence isn't just a tagline, it's woven into the very core of the brand’s being. We believe that everyone deserves to feel the joy and confidence that comes along with having healthy, beautiful hair. That's why we pour our passion and expertise into crafting exceptionally personalized hair care solutions that transform more than just your locks – they transform your self-expression and celebrate your uniqueness. We're more than just a hair care brand; we're champions of individuality, integrity, innovation, and inclusivity. Keune has always been a brand for those with character.
The core spirit of the brand has always been collaboration at its finest. Every salon using Keune becomes a part of our family, not just because we're a family business, but because we care. We want you to feel your best, so we personalize the experience. Beyond high-quality products, we offer training, ensuring that stylists stay on trend. So, when you sit in that chair, know you're getting the best version of yourself.
THE BEGINNING OF A LEGACY
Our journey started over a hundred years ago in 1922, with our Founder Jan Keune. Established in Amsterdam, Netherlands, Keune began with a vision to elevate the art of hairstyling. Unsatisfied with the hair curling methods of hot rods heated over gas stoves, Jan Keune started experimenting above the drugstore he ran with his wife. And alas, out he came with a permanent liquid solution that became a massive hit with women all over the globe.
Being a B Corp Certified Business, we believe that it matters where our products come from and what impact they have on the world. Keune cares about the kind of world that we want to create and leave for future generations. That's why we adhere to a strict code of conduct about sustainability and ethical practices. From eco-friendly packaging to sourcing responsibly, we strive to make our commitment to the planet as beautiful as the hair we help create.
Discover Our Signature Collections
Keune Care: Upgrade your hair care game with our Keune Care Collection. Meticulously crafted to address specific hair concerns, it ensures that the health, vibrance, and vitality of your hair remain intact. Curly, frizzy, wavy, or dry - whatever your concern is, Keune Care is your solution!
Keune Style: Jealous of celebrities who have glamorous salon-style hair all the time? Don’t be. With Keune’s Style Range of hair care, you can change styles as often as you want. From beachy waves to bouncy curls - explore hairstyles that scream confidence and individuality without fearing damage.
Keune Tinta Color: Keune Tinta Color supports the expression of your unique personality with vibrant, long-lasting hues. From fiery reds to playful pastels, permanent to semi-permanent, our innovative formulations cater to all styles and desires. Enriched with LP300 and a creamy formulation, you will achieve your desired look without any compromise or damage to your hair health. So, let Keune Color become the brushstrokes that paint a unique masterpiece on the canvas of your hair.
1922 By J.M. Keune: Formulated especially for men, one of our signature collections by the founder, J.M. Keune, will welcome you into a world of timeless elegance. Revived as an homage to the exceptional legacy of the founder, this range offers premium products that encapsulate a century of innovation, expertise, and sophistication.
So come, join us on a journey of self expression and discovery, and watch your hair care reach your dream potential.
Rejuvenate Your Hair Health with Keune's Diverse Product Range
Shampoo: Discover the well kept salon-secret to glorious hair with Keune's range of nourishing and revitalizing Shampoos. Our formulations cater to various hair types and concerns - from curly to wavy, straight to frizzy, you name your problem, and we’ll give you the solution.
Hair Mask: Experience luxury with Keune's Hair Masks, designed specially to moisturize and rejuvenate your hair and restore it to its full potential. Dive deep into nourishing treatments that leave your hair feeling healthy, soft, and radiant.
Conditioner: Keune's diverse range of Conditioners is crafted especially to treat multiple hair concerns that leave your hair feeling silky-smooth and deeply hydrated. Discover the true potential of your hair with our carefully crafted conditioner collection.
Leave-In Conditioner: Tame your hair with Keune's Leave-in-conditioners. Say goodbye to flyaways and unmanageable frizz, and welcome the magic of all-day hydrations, effortless manageability and long-lasting shine. Let your hair be the key to your confident stride.
Hair Gel: Bid farewell to styling hassle with Keune’s collection of Premium Hair Gels. Sleek and sophisticated or voluminous drama - choose without worry. Equipped with durable hold and flexibility for every hairstyle, these hair gels will become your gateway to confident styling.
Hair Spray: Looking for the perfect hold and flexibility to uphold your masterfully styled hair in place? Well, look no further because Keune’s range of Professional Hair Sprays will help you achieve your desired hairstyle effortlessly, ensuring it lasts throughout the day.
Satin Oil: Let Keune's nourishing oils revitalize your hair from the inside out. It enhances shine while promoting the overall health of your hair making it the perfect addition to your regular hair-care routine.
Pomade: Craft your desired looks with Keune's hair pomades. Whether classic or contemporary, our pomades come with a promise of flexible hold and a polished finish.
Beard Oil: For the modern man, the beginning of sophistication is a tamed beard. Keune's Beard Oils nourish and soften while adding a touch of refinement to your facial hair. Elevate your personal-care routine with our meticulously curated beard oil collection.
Discover the world of Keune and redefine your hair care journey with products that demonstrate our commitment to excellence and innovation. Your hair deserves the best of everything, and at Keune, we deliver personalized care with a touch of Dutch elegance to enhance every strand.